The interior design of your retail store is very important, as you want to display your products in the best possible setting. The decor you choose has a huge impact on your customer’s overall shopping experience, and it can be a factor in determining whether you stand out from your competitors. With consumers now doing most of their shopping online, it’s more important than ever to make the traditional brick-and-mortar shopping experience more engaging and hassle-free.
Zoning & Walkways
Design Flooring (Hardwood, Sheet Vinyl or Luxury Vinyl Tiles) allows you to use a combination of different colours and styles to create visual appeal, but in a shop this is exceptionally useful. The use of different colours and effects can break up the space and define the layout of your store. Not only does this make it easier to separate your product categories, it also means that you can create walkways throughout your store to naturally guide customers through specific areas. This use of zoning and walkways, when combined with strategic product placement and merchandising strategies, can increase sales by promoting popular products and making it easier for customers to find what they’re looking for (and tempt them into buying something they weren’t!)
“Zone Design successfully helps shoppers locate what they want while exposing them to products that enhance the ones they are buying. Increased transaction totals are a natural by-product.” – Debi Ward Kennedy, Retail Visual Design Expert
See Interior Designer Victoria Evans discuss the possibilities of using Karndean’s Luxury Vinyl Tiles in a commercial setting to create zones and walkways:
An interior shop design that’s unique and interesting makes for a more engaging customer experience. One of the ways this can be achieved is with an effective flooring design. By making the floor a design feature, rather than just something to walk on, you create a focal point and topic of conversation. Effective flooring designs can make a shop feel more homely and welcoming, and it can also be a good branding opportunity – a way to express your company’s personality and style via the decor of your shop.
Check out this useful guide on planning your store layout.